The agency content trap: linear cost, flat leverage
Most agencies grow content delivery by adding people. More clients means more writers, more project managers, more status meetings. Cost scales linearly with headcount while quality gets harder to hold steady. The margin on content retainers erodes precisely because the delivery model has no leverage built into it.
LotsBlog breaks that link. Each client blog runs on its own agent that plans around the client's product, audience, and published archive — then drafts, interlinks, and schedules on a cadence you set. Your team moves from producing every post to directing and approving the work. The same five people can stand behind 30 client blogs instead of five.